Opened in March 2013 is Babici’s Studio Disegno in Surry Hills Sydney. Situated in Sydney’s design precinct, Babici opens its design studio to the quality conscious cyclist wanting to immerse themselves in the design and detail. In September 2016, Babici opened its doors to the world of retail with it’s Sydney store kicking off the next chapter of the brands growth.

Babici founder & creative director Kev Babakian believes in fulfilling the void between online and retail environments. “Our customers and the cycling community want to touch and feel the products and experience the brand for themselves” says Kev. “We want to be known as the brand that connects with the community and designs products that genuinely make a difference in style and function” Babici Sydney was created to house products in a retail environment, making it possible for people to book an exclusive fitting or discuss their bespoke design requirements.

Established in 2009, Babici has focussed on building a brand at the heart of Australian cycling whilst drawing its inspiration from Europe. Having the highest level of quality as it’s vision for product development, Babici continues to develop cycling apparel and clothing that is attracting worldwide attention and demand. Coupled with Babici’s premium collections is the bespoke cycling design offering. “We never set out to offer custom kit, but after a few clients asked us to design a kit for them, we soon realised how much of an impact we can have on groups, clubs and brands”Babici’s design prowess differentiates its kits from the majority of custom apparel out there. Through standout design and one of the highest quality bespoke kits on the market, Babici is growing its demand amongst higher end users.